A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. In order to know what sets you apart from other area restaurants, you have to know your unique selling proposition (USP) – or unique selling point. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ … The Ultimate Guide to Finding Your Unique Selling Proposition by Corbett Barr; 7 of the Best Value Proposition Examples We’ve Ever Seen by Dan Shewan; 32 of the BEST Value Propositions (Plus How to Write Your Own) by Mary Fernandez; The Beginner’s Guide to Finding Your Unique Value Proposition by Tony Khuon What is my unique selling proposition (USP)? A Unique Selling Proposition is what makes customers choose your restaurant over other restaurants in your area. Finding a USP (unique selling proposition) for your small business is not always easy. This post has become one of our most popular articles — so we updated it, added 10 more examples and turned it into a 28 page guide and cheatsheet. Ingredients can be a unique selling point. It sets it apart from other competitors, be it your dishes or your service or both. If you can hone in on a solid concept, an appropriate restaurant type, and a killer USP, you have a really good chance of opening and maintaining a successful business. Your unique selling proposition (or USP for short) is your key competitive advantage and the one thing that differentiates you in the marketplace. I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! ... this product is made by the fifth generation of a family of bakers and is a good example of how a product can be a key driver in food trends and behaviour. 5 Examples of Unique Selling Propositions. Here are 31 of the best examples from around the web to help you improve your business! If you think “Unique? So how about some USP examples to help you with your inspiration? by Wendy Connick Sales Training 101; Best Unique Selling Propositions. Unique Selling Proposition Examples ... Baohaus restaurant, which opened in 2009, already has expanded into a larger space and grown from two to 18 employees. A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems. It’s what you offer that no one else does, whether that be higher quality, a lower price, or something completely different that no one else has. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. https://get.grubhub.com/blog/create-unique-selling-prop.html You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. According to entrepreneur.com , the USP is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition.